In its tents, Heineken provides not only unique music experiences. In , Heineken decided to beat other liquor companies that sponsor events, going even further with its proposition.
They opened the exclusive Word Fusion Bar. As the name might suggest the drinks served in the bar were far from the regular Heineken beer in the green bottle. Instead, they served beers infused with lemongrass, mint and chili pepper. While the flavors have already been marketed in a couple of countries the USA consumers had the very first chance to taste those crazy variations of a beer at the Coachella. This way Heineken created a feeling of exclusiveness and uniqueness in the festivalgoers.
They have a pleasure to be the first one to try the tastes in the United States. Guests had a chance to try exquisite beer options such as stouts and many flavored beers. Following this example, when you thinking about engaging sponsorship for events think about spicing up your products and adding something just for the attendees.
Heineken has won the hearts of Millennials attending the Coachella fields by reaching for one of their favorite communication channels — SnapChat. They noticed that their target group — young adults who drink beer spend the majority of their time on smartphones.
For example, the piano was a hint for Billy Joel. Good one Heineken! Heineken became a sponsor of the Coachella many years ago. The ways that brand was making an impact on the Festival structure and its agenda changed over the years. They put a lot of resources, not only financial but also human, to keep cooperation on the highest level of attendees engagement. However, what really stands out from way Heineken do it is the constant analysis of their target group. They use the profits of implementing experiential marketing and beer sponsorship and, as not every one of Coachella sponsors , follow the changes of festivalgoers preferences to be able more efficiently improve their experiences at the event and better fall into their memory.
Experiential marketing is becoming one and truly effective method while dealing with banner blinded customers. One of the industries that can earn a lot by sponsoring live events with a global image, like Coachella, is the brewing manufacturers. Also, the promotional activities are carried in an already positive atmosphere that will later contribute to good connotations with the company.
They ensure that Heineken branded attractions will give festivalgoers additional fun and make their festival life easier. As a result, the brand reached a worldwide audience that had a chance to see the positive and proactive face of the top brewing company. It is as simple as drawing a star! Just leave us your e-mail and then you are all set up. Tips, news, most popular blog posts, webinars - all for you! Solutions Arrow right. Solutions Corporate communication Marketing and sales HR and recruitment.
The Hola Mexico Film Festival, beyond featuring great films, had plenty of drinks, a mariachi band, and some of Los Angeles best chefs! Would an ultra-premium brand like Victoria want to be associated with great food? Let me think about it…. Make the decision easy for them. Call us crazy, but we think this is a pretty good spot for…the bar! Create a signature drink to name after your sponsor.
For example, if the XYZ company were your liquor sponsor, you would have a signature drink with the company name in it. Write a sponsorship letter to use to approach potential sponsors. Send out the sponsorship letters to companies that might be interested in becoming your liquor sponsor.
Somehow, Jasmin worked magic and by 11 a. The only company I know capable of taking on such a lofty goal is Clementine Bakery in Brooklyn. Their cakes are a requirement for any celebration of mine, so I knew this Sponsored kiki would be no exception. Thankfully, the kind folks at Clementine were game and donated one vanilla cake with pink frosting and rainbow sprinkles.
Oh, just my Twitter handle, mRiah. Feel free to follow and share at your leisure. Swag bags were one of the most important aspects of the party. I used to sell this design as a sweatshirt, and people have been begging me for a Mariah Season 2 since SQUISH , a Montreal candy company with the best name in the business, was so kind to gift me and my guests with bags upon bags of two different kinds of gummies: Vegan Prosecco Bears and Vegan Sake Blossoms from their newest Japanese collection of candies.
My next swag item draws a close comparison between myself and Adele: Just as the singer feels about London, I have a lot of love for my hometown , St. Louis, Missouri. To top off the bags, I added an assortment of tea samples from Brooklyn Tea. For my photos, I knew I had to look my best and stunt on all my haters, and the only woman I had in mind for the job was Jenna Bascom of Jenna Bascom Photography. For my party, Jenna and her director of business development, Caryn Oberstein, were on hand for the entire day.
From glam to party wrap, I had a photographer trailing my ass, as the good Lord intended. One of the greatest bookings of our event was the hotel.
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