Why contest

Contests are great for learning more about your customer base. They allow you to collect lots of valuable information on audiences at scale. Take advantage of the moment to conduct some user research. You can also ask questions about audience interests and habits that will feed nicely into your marketing and outreach strategies. Some consumer information gathered from contests can even be used to optimize a product or service offering.

Think of contests as a tool not only to engage your audience, but also to learn from and about them. Compared to other marketing methods, contests can offer great value.

Weigh those costs against the projected benefits before you launch. Running a contest is a powerful tool for building your fan and audience base. A contest is often distinct from the typical content that brands put out. It pushes people to interact with your brand because they anticipate fun and gain the chance to win something of value. Contests also promote and multiply user-generated content that gets customers more involved and makes your brand more memorable to them and people in their networks.

Contests give you the chance to motivate your customer base. Think of how quickly people jump at the chance to respond to polls shared on social media.

Using contest marketing tools like polls to expand your reach will have a real impact. The key here is to get your audience responding and creating. As long as they are generating some form of positive content related to your brand, your brand is winning and expanding its reach.

A lot of the work you need to do to successfully run an online contest is done in the planning and pre-launch stage. Getting everything set up properly is key. Before you decide what kind of contest you want to run, you should decide your contest objectives.

Take some time to think about your ideal customer demographic and how you can tailor the campaign to them. Your campaign should be built to attract and serve this slice of your customer profile. Consider how much work your contest requires of your audience. Before you start a contest, though, be sure to familiarize yourself with local regulations. Every state has its own contest laws—and some can be tricky—so do some research to make sure your promotion is legal.

Image credit: KLH Ben Pickering is CEO at Strutta , a technology company helping businesses connect with consumers through promotions that tap in to the power of social media. You can follow Ben on Twitter at bpicks. Skip to content. Business Cards. Payment Solutions. International Payments. Instagram contests get 3.

Active promotions get clicks, with on average. Contest emails have an average open rate of 8. That is 5. Contests have a 3.

Looks like we learned a lot about giveaways and contests! But statistics are not all. But for now, you can click here to create your first giveaway! Antara Agarwal is a full time marketing consultant at Outgrow.

She can be found packing her bags for her next trip, often to the mountains. The average Instagram post with a contest gets 64x as many comments and 3. Well, we have to say that is a good decision. They can help you activate leads by giving rewards to […]. That makes them the most lucrative forms of engagement in […]. One hurdle lots of companies struggle with is getting people to share their positive experiences about their product or service.

With contests after purchase, it generates sales and lets people share their positive experiences about the company. One way many different companies do this is to include a card or sticker in the box. They then ask the consumer to share a picture of the product and use a specific hashtag or tag them and they will pick a winner once a month on their page.

This encourages people to follow your account, rewards them for purchasing your products, and lets your consumers generate content for you to spread your message. Contests are meant to engage your audience and to start a conversation among your followers. They can share their opinion, tag their friends, and generate content. Interacting with your followers is important that they stay following you and encourage your friends to do so as well.

Contests can be a great way to start a conversation.