Sources: StockLayouts. Our brochure templates make it a breeze to repurpose design again and again. Just focus on one target market to start. Next, identify a single measurable metric that you want your brochure to boost. Ideally you should plan to use your brochure to compel potential customers to complete some specific action, like heading to your store or signing up for your email newsletter.
Ultimately, you want to generate leads. Figuring out what that action will be will help you write more persuasive and helpful copy. A few examples:. In any case, the key to creating a successful marketing brochure is to have a focus. Focus on the wants and needs of a specific segment of your market, and, if possible, on promoting a single action. The structure of the brochure should guide this copywriting process. Check out this 3 fold brochure template for some inspiration:.
The front page of your brochure needs to grab the attention of your reader. Everything on that page should compel them to turn the page. If your brochure is just an informational summary of your business offerings, put your branding front and center and include a tagline if you have one :.
Work in real estate? Check out our real estate brochures. Whichever tactic you choose, keep your copy succinct. Limit yourself to one clear message on that front page, and express that message with as few words as possible. A good rule of thumb? Make sure that front page copy comes in at under 25 words. The above tri-fold brochure template is the perfect brochure example. Learn more about our travel brochure templates. Focus less on what your business does, and more on how your business will give them what they want:.
Keep these descriptions as brief and to-the-point as possible. Try to give your readers just enough information to get them interested, and let them use your brochure as a jumping-off point to get to your store or website. If you use full sentences, limit yourself to two or three sentences per section. Charts and graphs are easier to understand and more pleasing to the eye. They hit your point home and can also save space on your brochure. You can support brief headers and sections with a graph format on your brochure instead.
That leaves one final section that needs some content. You could also include a QR code to engage your readers. If you have doubts about your copywriting skills, consider an online copywriting service to get your marketing off on the right foot. Outsourcing copywriting can free up your time and let you focus on designing your content. Some better options? Add a personal touch by using your own headshot as a featured image, or use stylized icons :.
Illustration-style images are a great way to add a playful touch:. If stock photos are your only option, do your best to find images that match your brand and fit a single color scheme for a cohesive look:. Prefer something simple? A bi-fold brochure template a brochure with two sections should do the trick. Whether you choose icons, images, or illustrations, consistency is key! Inconsistency in image style and color can make your brochure design look unprofessional and will distract from the real hero — your product and your copy.
At this point you should have copy and images to fill up all six sections of your brochure, front and back. Browse through our beautifully designed brochure templates for one that you like containing a similar amount of copy and visuals:. While it might be tempting to pick a template based on style, focusing instead on finding one that fits your content will make your life much easier and you can change up the fonts and colors at the end. Once you have one that you like, paste in your own copy, and swap out the stock photos for your own visuals.
Congratulations, you just made your first brochure. The easiest way to make text look good in a brochure is to centre it horizontally within each of the six sections. Make your image choices look deliberate by sizing them all to match.
If possible, crop them to the same aspect ratio:. Want something more unique and edgy? Make it all about the image by pruning your text to the bare minimum. Leave a ton of white space, or extend your images to fill the entire page:. Sources: Monnet Design , Hannah Souter. Once you have your text and images on your page, you might find your brochure design a little lacking in the excitement department. You can inject some visual interest by adding background colors and images. Create definition between different sections by placing large images in the background of some sections and leaving others blank:.
Try not to put more than a couple of paragraphs in a row without introducing something else to break up the monotony, such as a subhead, bullet-point list or image.
With the help of Lucidpress's online drag-and-drop editor, you can quickly design a professional-looking brochure with elements like callouts, pull quotes and tables. The typefaces you choose should be easy to read and consistent with your branding. Often, if the subhead copy is in a serif face, the body copy will use a sans-serif face, and vice versa.
There are some great free tools available to help you select a complementary font pairing. Select font size, spacing and color with readability in mind so your prospects don't have to work to read the brochure. If you can, include a handy reference of some kind in your brochure to dissuade readers from throwing it away—for example:.
Also, consider printing the brochure on a high-quality glossy paper to boost its perceived value. The goal of your sales brochure should be to persuade your readers to take a specific action. This call-to-action is usually placed on the last panel of the brochure, along with the contact info.
To boost response rates, offer an incentive, such as a promo code or free product. The following are some example actions you might want your readers to take:. No matter how much effort you put into your messaging and design, errors and inconsistencies in your printed literature can kill your credibility.
Verify that the tone of your brochure matches the rest of your brand messaging. Unlike informational brochures which may take the third-person point-of-view , sales brochures usually use the second-person to build rapport with the reader. Refer to your brand style guide for how to handle things like numerals, dates and titles in the text.
If you don't have a brand style guide, use an established style reference like AP Stylebook. And of course, look everything over for correct spelling, punctuation and grammar. Before the brochure goes to print, check that your logo and contact information are present and error-free. Also look for details you may have forgotten to include, such as:. You can also create branded templates for your brochures so you don't miss anything important when you start a new project — Lucidpress handles printing as well.
For inspiration, here's a cheat sheet of content types often found in sales brochures:. Social proof: case studies, testimonials or media quotes, client list, executive bios, etc. Experiment with a few of these items and see where it takes you. You might be surprised at how quickly you run out of space! What are you waiting for? Try your hand at design with any of our design templates. Chloe Brittain is a freelance writer.
The weight, texture and overall feel are some of the first things someone will notice about your brochure. Use high-quality paper with a glossy finish to create a brochure that stands out. Handing out or mailing thin, flimsy brochures will signal that you put little thought and even less effort into developing your marketing materials.
Regardless of your business size or financial or design resources, the above tips will assist you in creating a brochure that will properly represent your organization, impress potential customers and call them to action. Melissa Crowe is the vice president of marketing services at VistaPrint, an online supplier of graphic design and printed products to small businesses and consumers.
Please visit www. David Walter. David Ripert. Albert Santalo. Scott Bartnick. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. Create the Best Brochure Use these tips for putting together a brochure that clearly gets your message across to potential customers. May 25, Opinions expressed by Entrepreneur contributors are their own. More About Marketing. David Walter Nov 11, Good End
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